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- <text id=91TT1323>
- <title>
- June 17, 1991: Business Notes:Consumerism
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- June 17, 1991 The Gift Of Life
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 53
- Business Notes
- CONSUMERISM
- Fear of Being Home Alone
- </hdr><body>
- <p> It's the first great catchphrase of the '90s: "I've fallen and
- I can't get up!" The poorly acted but plaintive cry can be heard
- in ads for Lifecall, one of many personal emergency-response
- systems that summon medical help at the press of a button. Now
- that as many as 350,000 of the systems have been sold, they are
- beginning to draw fire from consumer-advocacy groups that
- question the marketing of the high-tech hailers and sometimes
- even the need for them.
- </p>
- <p> The State of Maryland sued a seller of medical-alert units
- (price: $1,295 each) that became useless junk when the firm
- failed to pay the company monitoring the equipment. And the
- American Association of Retired Persons decries the industry's
- high-pressure sales ploys. According to Myra Herrick, a retired
- Boston AARP representative, one elderly woman bought a Lifecall
- system after a four-hour sales pitch because she wanted the
- salesperson to leave. (Lifecall denies knowledge of the
- incident.) AARP contends that at $1,000 or more plus monthly
- monitoring fees, the systems are usually costlier than
- emergency-response services provided by many local hospitals.
- </p>
-
- </body></article>
- </text>
-
-